Carbon Almanac for SMBs: A 90-Day Marketing-Meets-Impact Plan You Can Ship

Carbon Almanac for SMBs is my simple playbook to turn climate intent into marketing results in 90 days.
I connect real impact to revenue with projects you can start this week.
I keep the language plain and the steps practical.

‍

‍

What “Carbon Almanac for SMBs” means in practice

I treat the Carbon Almanac as a source of shared definitions, baselines, and actions.
I translate those ideas into small projects a small team can actually ship.
I aim for proof you can show customers, not slogans.

The 90-day outcomes I promise

I will publish a public impact page with real numbers and updates.
I will ship three customer-facing changes that reduce waste or emissions.
I will collect permission-based stories that make the changes visible.
I will grow qualified leads and brand trust while doing good work.

The principles I follow to blend impact and marketing

I tell the truth in plain English and show receipts.
I choose moves I can maintain after day 90.
I make the remarkable parts obvious to customers.
I use consent-first data and avoid dark patterns.

The one-page baseline any SMB can make in a week

I measure energy, travel, packaging, and suppliers at a simple level.
I list the top three sources by rough percentage, not perfect math.
I mark what I can change in 90 days and what needs 6–12 months.
I capture this on one page and link it from the footer.

The customer promise that makes impact commercial

I write one sentence customers can repeat.
I tie it to a product or service they buy today.
I include the limit so the promise stays credible.
I add one number I can update monthly.

Three flagship initiatives that customers will notice

I reduce packaging volume or materials in a way they can see.
I introduce a repair, refill, or take-back option with a simple flow.
I switch one high-usage input to a lower-impact alternative.
I choose the ones with the fastest proof and the clearest story.

The tiny data stack for Carbon Almanac for SMBs

I track kilowatt hours, shipments, packaging units, and travel miles.
I store monthly totals in a shared sheet with links to invoices.
I log before/after for each initiative with photos or PDFs.
I keep the audit trail lightweight and public-ready.

Consent, transparency, and your public impact page

I publish the baseline, the three initiatives, and the update cadence.
I tell people how I collect data and what I do not collect.
I give a single email for questions and deletions.
I make this page fast, skimmable, and free of jargon.

Shipping cadence so the work actually happens

I pick one ship day per week and protect it on the calendar.
I keep a Kanban with “Ready,” “Doing,” and “Done.”
I limit work in progress to one flagship item.
I review progress every Friday with the team.

Content that earns attention without greenwashing

I show the work with short posts, photos, and numbers.
I highlight the repair, refill, or packaging change in action.
I feature a customer story with their words and permission.
I avoid claims I can’t verify with invoices or logs.

Local partnerships that multiply impact

I list two recyclers, repair shops, or community groups I can support.
I co-host a small workshop or swap with a simple sign-up form.
I gather emails by consent for follow-up tips and offers.
I make local media aware with a short, factual note.

Product and packaging changes that matter to buyers

I test right-sizing boxes and ditching void fill where safe.
I label refill or repair options clearly on the product page.
I add a “What changed and why” blurb near the price.
I calculate the unit-level savings in dollars or grams.

Supplier and logistics moves that don’t stall the business

I ask top suppliers for one alternative with lower impact and similar cost.
I pilot a slower, consolidated shipping option with a clear incentive.
I test pickup windows with local customers to reduce courier trips.
I write all changes as small experiments with exit criteria.

Pricing and incentives that reward better choices

I keep core pricing the same for now.
I create a bundle that nudges refill or repair.
I test a small discount for consolidated shipping days.
I measure margin impact before I scale the offer.

Measurement that leaders and customers both understand

I track three simple metrics weekly.
I track units shipped with the new option.
I track packaging units reduced.
I track leads or sales that mention the change.
I share a one-image dashboard on the impact page monthly.

Team rituals that keep the momentum

I open the Monday standup with one customer story.
I run a 10-minute “lesson of the week” on Friday.
I celebrate the smallest shipped improvement.
I rotate the owner of the impact page updates.

Risk, compliance, and how I stay safe

I avoid absolute claims like “zero” unless verified.
I keep a list of approved phrases and numbers with sources.
I save photos, invoices, and emails as evidence.
I review content with a simple checklist before publishing.

Earned media, PR, and analyst notes without fluff

I write a 200-word factual note with dates, numbers, and photos.
I include a quote from a customer who tried the new option.
I offer a quick call for questions rather than a long press kit.
I send it to local media, niche newsletters, and partners.

The 90-day calendar I actually run

Weeks 1–2 I publish baseline and the impact page.
Weeks 3–4 I launch packaging change and the first story.
Weeks 5–6 I launch repair or refill and collect feedback.
Weeks 7–8 I pilot supplier or shipping change.
Weeks 9–10 I run a local event or workshop with partners.
Weeks 11–12 I publish the first quarterly summary with numbers.
Week 13 I set the next three initiatives and the next review date.

The CFO one-pager that gets fast approval

I state the three initiatives and their expected cost.
I show the metric that should move and by how much.
I set a spend cap and a date for a go or no-go.
I name the owner and the rollback plan.

90-day checklists you can copy today

Impact page checklist.

• Baseline table with sources and dates.
• Three initiatives with owners.
• Monthly update slot.
• Email for questions.
• Plain-English permissions note.

Packaging change checklist.

• Fit test on top five SKUs.
• Safety and damage review.
• Photo proof before and after.
• PDP blurb and FAQ update.
• Warehouse SOP update.

Repair or refill checklist.

• Clear “how it works” steps.
• Price and turnaround time.
• Return label or pickup flow.
• Customer email template.
• Before/after metrics.

Supplier pilot checklist.

• Written objective and limit.
• Comparable quality spec.
• Two-week test window.
• Margin check and risk note.
• Decision log entry.

FAQs

What if I can’t measure carbon precisely in 90 days.
I publish the simple baseline now and improve it later.
I focus on visible, verifiable reductions customers can feel.

How do I avoid greenwashing.
I show real changes and small numbers with dates.
I skip big claims until I have evidence.

Will this slow my team down.
No.
I limit work in progress and ship weekly to keep speed.

Do I need a consultant to start.
Not for these first steps.
I can add experts later for deep audits.

What if my industry is regulated.
I keep claims factual and approved.
I use the risk checklist before publishing.

How do I tie this to revenue.
I track conversions and replies that mention the initiatives.
I add clear nudges on product pages and emails.

What if suppliers won’t change.
I pilot with willing partners and show results.
I switch slowly when I find a fit.

How big should my budget be.
I cap spend for 90 days and review at the summary.
I start with packaging and process changes that save money.

Can this work for services, not products.
Yes.
I reduce travel, switch to virtual by default, and publish case studies.

How do I get the team to care.
I use stories, small wins, and visible streaks.
I link the work to customer pride and referrals.

Conclusion

Carbon Almanac for SMBs is a practical way to turn climate action into trust, stories, and sales in 90 days.
I publish a baseline, ship three visible changes, and show the receipts so customers can believe me and buy with confidence.
If you want a done-with-you rollout, we can help you implement this exact plan.
Book a demo at https://hoook.io to see how our customers getting up to 100% traffic growth and up to 20% revenue increase.

‍