Hotel CMOs in Australia: Here's Your 2025 AI Marketing Playbook

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If you're still running your hotel marketing like it's 2022, you're already behind.

In 2025, Google’s AI Overviews, ChatGPT answers, and LLM-powered search are changing how guests find, compare, and book hotels — often without ever visiting your website.

And that’s just the beginning.

This AI marketing playbook is built specifically for hotel CMOs in Australia, covering what to prioritize, what to avoid, and how to drive ROI in this new era of AI-first search and personalization.

Let’s dive in.

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1. Understand the Shift: From SEO to GEO (Generative Engine Optimization)

SEO isn’t dead — but it’s evolving.

Your next guest might discover your hotel from:

• Google SGE summaries
• ChatGPT's travel suggestions
• Perplexity’s local hotel rankings

That’s where GEO comes in.

Hoook.io helps hotels optimize content that:

• Appears in AI Overviews and LLM answers
• Builds entity authority (so you're “reference-worthy”)
• Ranks across traditional and generative search

🧠 More here: AEO vs SEO for Sydney CMOs

2. Build for LLM Mentions, Not Just SERPs

Forget chasing blue links.

In 2025, visibility means:

• Showing up in AI summaries
• Being cited in ChatGPT recommendations
• Appearing in answer blocks, not just organic results

How we do it at Hoook.io:

• Create structured, answer-focused content
• Use schema markup + LSI tuning
• Track your property’s LLM mentions weekly

🔎 See how: How Hoook.io Gets LLM Mentions & Google AI Overviews

3. Don’t Just Publish Blogs — Engineer Booking Journeys

A 600-word blog post about “things to do in Sydney” won’t cut it.

In 2025, every blog must do one of three things:

1. Capture attention in AI Overviews
2. Funnel readers toward booking
3. Retarget readers with personalized email flows

Hoook.io builds content that:

• Ranks for “hotels near Vivid Sydney” or “CBD spa hotels”
• Drives clicks to specific properties (A by Adina, Adina Town Hall, etc.)
• Retargets with context-aware emails and SMS

🧭 Related: Field-to-Feed: How Hoook.io Turns Sydney Events Into AI-Optimised Content

4. Treat Every Page as a Performance Asset

Old agencies write content for traffic.

We write content for Revenue per Session (RPS) and Revenue Impact Score (RIS).

Every piece of content we create:

• Tracks bookings via UTM + GA4
• Maps content → booking funnel
• Ties RIS to each property’s performance

📈 More on RIS: ROI Not Hype: Measuring AI Marketing

5. Optimize Your Google Business Profile with AI in Mind

GBPs aren’t just for local SEO anymore.

They now feed directly into:

• Google SGE answers
• Local LLM results
• Voice and AI travel tools

2025 To-Dos for GBPs:

• Add entity-rich descriptions
• Upload GEO-optimized Q&As
• Structure FAQs with markup

6. Refresh FAQs for AI Search

Traditional FAQs are buried.

GEO-ready FAQs:

• Are standalone content blocks
• Use full-sentence questions
• Target booking-stage queries like:
  • “Do you offer late check-out?”
  • “Which rooms have bathtubs?”
  • “Can I check in early with eClub?”

We optimize your FAQs not just for users — but for LLMs.

7. Leverage AI to Automate TOFU Content at Scale

Top-of-funnel content still matters — but not if it drains your team.

We use agentic AI workflows to:

• Generate blog drafts from keyword gaps
• Auto-format for SEO + LLM readability
• Push to CMS with no manual upload

This frees your team to focus on campaigns, offers, and creative.

8. Capture Seasonal & Event-Based Demand Faster

In Australia, timing is everything.

Vivid. NYE. Grand Prix. School holidays.

Hoook.io uses AI agents to:

• Track upcoming demand spikes
• Auto-publish content 30–45 days ahead
• Connect rooms + packages to what’s trending

🏁 Try our "Field-to-Feed" system for seasonal surges.

9. Don’t Wait for Data — Demand Real-Time ROI

Forget waiting until EOM reports.

We show you:

• Which posts drive bookings
• What your RIS is per hotel
• What LLMs mentioned you this week

This means you can:

• Double-down on what’s working
• Pause what’s not
• Justify budget with confidence

📊 Read: Hoook.io Dashboard + RIS

10. Test AI Before You Commit

Before you fire your agency or hire more staff — test AI.

We offer a 90-day pilot that delivers:

• 8–12 AI-optimized blog posts
• LLM and SGE visibility tracking
• RIS scoring + booking attribution

There’s no lock-in.

Just proof.

🔁 Start your 90-day pilot

FAQs for Hotel CMOs

1. What’s the difference between SEO and GEO?
GEO (Generative Engine Optimization) focuses on visibility in AI-powered search tools like ChatGPT and Google SGE — not just classic blue links.

2. What is RIS?
Revenue Impact Score — our way of tying content directly to bookings, eClub signups, and session value.

3. How do I know if I’m showing up in AI answers?
We track LLM mentions weekly and map them to your content.

4. What CMS and tools do you integrate with?
WordPress, Webflow, Shopify, GA4, Mailchimp, Siteminder, and more.

5. Will this replace my agency?
No — unless it outperforms them. Many CMOs run us in parallel first.

6. What’s your pricing model?
Flat monthly fee. No surprises. See pricing here.

7. How fast can we launch?
10 business days from kickoff to first live post.

8. Do you help grow loyalty signups (eClub)?
Yes. We design content specifically to drive signups based on behavior.

Conclusion

2025 isn’t about blogging more or throwing money at ads.

It’s about engineering your content and data to show up where your guests are searching — and get them to book.

With AI.

With intent.

With transparency.

That’s the Hoook.io way.

Book a demo at https://hoook.io to see how our hotel clients are getting up to 100% traffic growth and 20% revenue lift — in 90 days or less.

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