A sales agent that updates the CRM.
After every call, the agent writes the notes, moves the deal and drafts the follow-up, in the rep's own HubSpot and inbox.
Find the HubSpot deals that went quiet this month and send each owner a nudge from my Gmail.
hubspot.search_dealsgmail.send_emailFive deals have had no activity for 21 days. I sent a short nudge to each owner from your Gmail.
5 emails sentThe same integration, shipped.
Without Hoook
- Deal stages go stale between one-to-ones
- Follow-ups slip when the week gets busy
- The integration work takes longer than the agent
- A token expires and the whole flow stops without a word
With Hoook
- The deal moves the moment the call ends
- Follow-ups are drafted and waiting for approval
- The integrations are done before you start
- Hoook refreshes tokens and retries failures for you
How to build a sales agent with Hoook
- 01
Connect the apps
Your users link the accounts a sales agent needs through Connect Link.
connect.tsconst { token } = await hoook.connect.createToken({ userId: "u_42" })
→ open Connect Link inside your app
u_42 signs in to HubSpot · scopes: crm.objects.deals
✓ account apn_7Kx2 connected
await hoook.accounts.list({ userId: "u_42" })
[{ "app": "hubspot", "id": "apn_7Kx2", "healthy": true }]
- 02
Give the agent its tools
Load the prebuilt tools through the SDK or the hosted MCP server.
Claude Codeclaude mcp add --transport http hoook https://mcp.hoook.io
✓ Connected to Hoook
tools: github, linear, slack, notion, stripe and more
> Open a Linear issue for each failing test and post the list in #eng
Hoook linear.create_issue ×4, slack.send_message(#eng)
✓ 4 issues opened. Summary posted.
- 03
Start on the right event
A trigger runs it when something happens, or a person asks.
Event sourceawait hoook.triggers.deploy({ userId, id: "stripe-payment-failed", webhookUrl })
✓ listening to Stripe for u_42
invoice.payment_failed · verified · deduplicated
POST https://your-app.com/agent/events
agent: opened Linear issue ENG-812 and told #billing
- 04
Watch it run
Every call is logged, retried on failure and kept in the history.
Managed auth Connected accountsWhich connected accounts need attention this week?Connected accounts8,412Refreshed today1,134Need reconnecting3Hoook · connected accountsrefresh: 10 minutes before expiry revoked: pause calls, ask the user to reconnect secrets: encrypted, never returned to your code
Tokens refreshed today, by app612Google318Slack204HubSpot3Revoked1,134 tokens refreshed on their own today. Three users revoked access, and each was asked to reconnect.
Reconnect emails sent
const { token } = await hoook.connect.createToken({ userId: "u_42" })
→ open Connect Link inside your app
u_42 signs in to HubSpot · scopes: crm.objects.deals
✓ account apn_7Kx2 connected
await hoook.accounts.list({ userId: "u_42" })
[{ "app": "hubspot", "id": "apn_7Kx2", "healthy": true }]
What Hoook takes off your plate.
Working in days
Prebuilt tools and triggers, so you write the logic, not the plumbing.
Each user's own access
Every action runs in the account of the person it is for.
Guardrails included
Approval for writes, scoped tools and a log of every call.
The numbers behind agent integrations
Public documentation from the providers, and our own figures, each labelled with its source.
to build, test and ship one production OAuth integration in-house, before it needs maintaining.
Hoook estimateof prebuilt tools and triggers, across the apps your users already work in.
Hoook app cataloguefor the Free plan, which includes credits every month.
Hoook pricingBuilt for agents that act.
Notes to fields
The agent maps what was said to the CRM fields that matter.
Sent as the rep
Emails leave from the rep's own account, once approved.
Leads handled on arrival
A trigger on each new lead enriches it and tells the right rep.
Any CRM
The same agent works across the CRMs in the catalogue.